Immersive box

For the Mercado Libre Experience 2024 at Antel Arena, the client built a 5×5 meter (approximately 16.4 × 16.4 ft) immersive box, with LED screens covering all four walls and the floor, while the ceiling was a mirror, amplifying the sense of depth and visual repetition inside the space.

Using my own material along with content we had already developed as a team, the client gave me complete creative freedom to experiment and design visuals that worked seamlessly in a 360° environment. The idea was simple: play, explore, and create something that felt alive inside the room.

My work included design, animation, and composition for LED screens, ensuring the loops remained clear from any viewpoint and that the experience was immersive without overwhelming the audience. The result was a dynamic, vibrant space that reinforced Mercado Libre’s visual identity in a fully immersive format.