Electric Car Launch - visuals

In May, I created the on-screen visual content and motion graphics for the introduction of KGM’s Korean vehicle lineup in Uruguay, imported for the first time by Homero de León. The visual aesthetic was inspired by Korean technology, with futuristic interfaces and metallic–digital textures.

At the key reveal moment, two large screens acting as a single surface physically opened from the center, sliding outward to unveil the real vehicles positioned behind them. The entire sequence, including visuals, movement and timing, was synchronized with a live performance to enhance the impact of the reveal. Meanwhile, at the entrance, a fixed dual-screen totem continuously displayed looping animations, reinforcing key models and brand messaging throughout the event.